-
It all begins with a call - free of charge. We’ll talk about your budget, timeline, hopes, dreams, and expectations.
-
We’ll walk through the Slate process together and talk about the results.
-
You’ll answer some guided questions that will better inform the project moving forward.
-
It’s full steam ahead! I’ll take what we talked about in the icebreaker and evaluation, then plug and chug!
-
![]()
SLATE
-
![]()
LET'S GET STARTED
-
![WHAT'S DESIGN]()
WHAT'S DESIGN
-
![]()
WHAT'S FEEDBACK
-
![]()
YAY & NAY
-
![]()
WHAT'S BRANDING?
-
![]()
WHAT'S NEXT
WHO ARE STAKEHOLDERS?
Refer’s to individuals, groups, or entities that have an interest or investment in the brand's success. These stakeholders can significantly influence the brand's strategy, direction, and perception in the marketplace. Some key stakeholders in branding can be customers, employees, investors, suppliers, partners, surrounding communities, competitors, media, government bodies, and more.
WHO’S MY AUDIENCE?
In branding, the terms primary audience and secondary audience refer to different groups of people or demographics that a brand targets with its marketing efforts. The primary audience is the main group of people that the brand intends to reach with its products, services, or messages. The secondary audience consists of additional groups of people who may also be exposed to the brand's marketing messages or offerings, but they are not the primary focus of the brand's efforts.
WHAT ARE MY BRAND ADJECTIVES?
Brand adjectives are descriptive words or phrases used to characterize and define a brand's personality, values, attributes, and overall identity. I’ll typically ask for 3-5 from you!
WHAT’S A VALUE PROPOSITION?
A concise statement that articulates the unique benefits and value that a product, service, or brand offers to its target audience. It communicates why customers should choose that particular brand over competitors and why it's worth their time, money, and attention.
WHAT’S VOICE AND TONE?
Voice and tone are two key elements of a brand's communication strategy that help establish its personality and connect with its target audience in a consistent and authentic manner. Voice refers to the overall personality, style, and character of a brand's communication. Tone refers to the specific attitude, mood, or emotion conveyed in a particular piece of communication.
WHAT’S THE DIFFERENCE BETWEEN MISSION, VISION, AND VALUES?
The mission statement outlines the fundamental purpose and reason for the brand's existence. It defines what the brand does, who it serves, and how it provides value to its customers or stakeholders.
The vision statement articulates the brand's long-term aspirations, goals, and desired future state. It describes the brand's ultimate destination and the impact it aims to achieve in the world.
Brand values represent the guiding principles, beliefs, and ethical standards that define the brand's culture, behavior, and decision-making. They reflect what the brand stands for and how it conducts itself in its interactions with stakeholders.
WHAT’S SWOT?
A strategic planning tool used to assess a brand's Strengths, Weaknesses, Opportunities, and Threats.
WHAT’S POSITIONING?
Positioning in branding refers to the strategic process of establishing a distinct and desirable perception of a brand in the minds of its target audience relative to competitors