![](https://images.squarespace-cdn.com/content/v1/63a9f664388b8871bff5663d/b541fc46-bfce-4311-8993-2f34bdec33cf/headerimage.jpg)
CERRITO
Batch-made mezcal traditionally made in Mexico.
Software
Illustrator, Photoshop
Deliverables
Distinctive wordmark and logo, typography system and color palette, packaging and advertising materials.
Researcher, Brand System Designer, Copywriter, Product Designer
Involvement
Packaging Design
Project Aspects
ABOUT THE CLIENT
In the heart of Mexico's rugged countryside, where the golden rays of the sun dance across the rolling hillsides and the earth is rich with agave plants, lies the birthplace of Cerrito. Inspired by the timeless beauty of the Mexican landscape and the centuries-old tradition of tequila-making, Cerrito embodies the essence of authenticity, craftsmanship, and celebration.
PROJECT OPPORTUNITY
To create packaging that celebrates the fact that Cerrito is more than just a mezcal brand – it's a way of life. Whether you're raising a glass with friends under the golden glow of the sun or sipping a solitary toast to the beauty of the world, it is the perfect companion for life's most memorable moments. So join us on a journey of discovery and celebration, as we raise a glass to the sun, the land, and the spirit of Mexico. Embrace the sun, savor the spirit – with Cerrito, every moment is a celebration.
![shot.jpg](https://images.squarespace-cdn.com/content/v1/63a9f664388b8871bff5663d/5246c547-00d5-4c5b-af10-95ec178b936e/shot.jpg)
![bottle2.jpg](https://images.squarespace-cdn.com/content/v1/63a9f664388b8871bff5663d/6064370f-176f-4612-90a9-2cc8fd924420/+bottle2.jpg)
![bottle3.jpg](https://images.squarespace-cdn.com/content/v1/63a9f664388b8871bff5663d/6604e4d8-d4c5-4da7-afe8-9ba85f05e9bd/bottle3.jpg)
![bottle4.jpg](https://images.squarespace-cdn.com/content/v1/63a9f664388b8871bff5663d/04ce33c1-b2cc-41ac-a701-c06172930a22/bottle4.jpg)
![logo.jpg](https://images.squarespace-cdn.com/content/v1/63a9f664388b8871bff5663d/2d596def-05b1-483c-a6f7-f00e29870df2/logo.jpg)