PlusCo. is made up of five student designers and is led by a faculty member. We create information for future and current Anderson University students about Art + Design related events, updates on student and faculty work, study abroad recaps, and more. The focus is to nurture the culture and connect students and faculty to the Department of Art + Design. Projects include social media assets, advertising campaigns, and print materials.
PLUS CO. STUDIO
SOCIAL
FUTURE STUDENT CAMPAIGN
Printed campaign materials developed and designed to reach future Graphic Design students in order to communicate the Art + Design Department’s culture and to take their next step in attending the University.
Software
Illustrator, Photoshop, Indesign
Deliverables
User Research, Campaign Strategy, Mini Zine, Poster, Packaging
Editor, Researcher, Copywriter, Exterior Poster Designer
Involvement
Campaign Research, Strategy, Production Design
Project Aspects
Knoxie LeRoux, Isabelle Rigsbee, Tabby Lo, Ethan Wright, Luke Anspach
Collaboration
ABOUT THE CLIENT
Making the decision to commit to a college for the next four years if your life can be difficult. There are really amazing Graphic Design programs, but the BFA at Anderson University School of the Art’s is one of the best. The client for this project was high school students who had been accepted to this program, but had not made a deposit to commit to coming to the university.
PROJECT OPPORTUNITY
The opportunity here was to show the future students what it could look and feel like if they were part of this community. The project not only aimed to get the target audience to make a deposit, but to get excited about what is to come if they were to commit to the program. This was done through a mailable package made up of a mini zine and foldable poster. The mini zine features a tip in with a personalized name tag and a CTA to make the deposit and to connect on Instagram. It also features a tip in of alumni portfolio links. The foldable poster is designed to be something that can be hung on a wall. These materials were then paired with a mailer paper that encourages the user to make their mark, and placed in a clear envelope to show the cohesiveness of the materials.
